Tag Archives: corporate planning

Meet The Professionals!

Corporate Planners Unlimited takes pride in delivering the highest standard of quality in terms of services to all our clients. We have built concrete relationships with Global hospitality Vendors who represent the biggest brands as well as their independent properties from all over the world. Meet our professional teams and watch in fascination as we work to make sure that your dreams come to fruition!

Nothing but the Best!

We take pride in our corporate planning services, as we look to provide you with the very best in terms of our capabilities and services.

We look after every little detail, which includes optimization and implementation of different programs so that you can achieve the desired results of your business.

You can maximize your business potential and achieve your goals on a much larger scale with Corporate Planners Unlimited, since we only strive to provide you with nothing but the best!

Customized NON profit Management solutions!

Customized Non profit management for corporate/association sponsored Charities focusing and providing planned fund raisers and donation opportunities under the guidance of the corporation and or association so that a very large percentage of the funds collected are actually assigned to the areas within the charity that the funds are provided to support.

We are an approved 501C3 Non profit Charitable Management company – 2014.

CPU Provides Experienced Solutions

When it comes to corporate events and meetings, there is no one better than us! We are the corporate planning kings and are proud to offer you with the best Global Meeting and Destination Services.

We have incentive and full-service meeting departments that have serviced the biggest names in the business world and are fully equipped and capable to handle trade shows, convention management, and group management.

We even provide merchandize marketing and incentive elements in order to provide support to all of your programs, shows or events on a local, regional, or international scale.

Brilliance Guaranteed!

We strive to provide all our clients with the very best and innovative corporate planning services you can get in the industry.

Brilliance is our middle name and we can guarantee exceptional standards in each and every service that we have on offer!

We understand your needs better than anyone else, which is why we are regarded as the best in the business when it comes to business meetings and VIP group travel services all over the world!

Corporate Planners Unlimited, Inc.

Corporate meetings are a part of every business and organization in operation today, and we know the value of them.

It is important to connect, express value and establish an experience that galvanizes the team and creates a long lasting impact on your company as a whole.

At Corporate Planners Unlimited we realize the full potential of planning a corporate meeting, which forms an important part of your organization.


Meeting In Europe – Know What To Expect

Aside from the office bug that seems to hit everyone around the same time of the year, there’s another highly contagious culprit that spreads from cubicle to cubicle and meeting room to meeting room, sparing no one in its path. The culprit is poor time management.
“If someone fails to deliver something important by the time they’ve promised….
by Peggy Swisher

Corporate Meetings Magazine

Corporate Meetings And Incentives Magazine

President/creative director, Corporate Planners Unlimited Inc.; creator, Virtualis Convention & Learning Center; co-founder and moderator on the MeCo listserv

  1. If you could be anywhere in the world, where would you be?Right where we live, here on Vancouver Island on the ocean. Sydney, Australia, would be a strong No. 2.
  2. What’s playing on your iPod?Okay, let me break out some fresh music for everyone to try out: “Best for Last” by Adele (my favorite right now!); “Black & Gold” by Sam Sparro; “That’s Not My Name” by the Ting Tings; “Get on Your Boots” by U2; “Death & All His Friends” by Coldplay; and “L.E.S. Artistes” by Santogold.
  3. If you could be a superhero, what super power would you want?The power to know the truth
  4. When your life story is made into a movie, who should they cast as you?How about Robin Williams? Playing it straight but laughing and having fun all the way. Nannu Nannu.
  5. What’s the best book you read in the past year?That would have to be The Last Lecture by Randy Pausch. My favorite quote from it is: “The brick walls are not there to keep us out. The brick walls are there to give us a chance to show how badly we want something.”
  6. What’s your hidden talent?I am a bit of a wine, cigar, and fine dining connoisseur.
  7. Who inspires you?My incredible wife and partner, Sherry, and the greatest daughter in the world, Brittany
  8. What is your favorite cause/charity?We are regular contributors to Variety — The Children’s Charity,www.usvariety.org, and the MLK Memorial, www.mlkmemorial.org

Creating Memorable Events


DMC’s often show potential clients spectacular portfolios filled with pictures of their most creative theme events. But how many of the pictures capture the faces of participants when they enter a transformed ballroom?

As a planner, one of the most satisfying moments is when you watch your clients’ jaw drop and eyes pop wide open when they see the venue that you have magnificently transformed. That’s when you know they will see this event as memorable and unique. If the eyes and lips are pleasant but immobile, then you have not wowed ‘em. Sure, the event may be successful, but it may not be memorable. Events that meet both standards are always creative and dynamic. When participants tell business associates about your event, you don’t want the response to be, “Oh, yeah, we did something like that.” You want to inspire envy.

Sometimes it’s the splashy decorations or the intriguing ambience that makes an event memorable. Other times it’s relatively small details. Either way, there is more than one way to create that memorable event. Many independent meeting planners create their own events from scratch, while many corporate planners hire DMC’s. Depending on their locations, some DMC’s offer an extensive repertoire of creative and successful events.

The best theme events stem from your imagination and from tailoring prepackaged DMC offerings to connect with your clients. “We come up with ideas that are based on the unusual. If you have done it, then we probably do not want to do it, at least not the same way,” says Sherry Parks, owner of Corporate Planners Unlimited, Dana Point, CA. “Everything needs to have a twist and turn that’s unique to your company.”

To ensure uniqueness, and to save on the rising costs of theme events, Park uses DMC’s infrequently. They often have programmed ways of doing things that constrict her imagination, she says. “Also, I don’t want to pay a middleman an extra 20 or 30 percent. I use them only if I feel they have a unique situation and many do. But for someone who has been in this business so long, I get more out of doing it myself. There is a part of me that likes to bring out my child-like creature and share it with the world.”

Parks does not measure her most successful events by her view of their creativity. Instead, she asks, “How close do my clients think my creating comes to their vision of the company, and the theme of the event?”

By that measure, here is one of her most memorable events:

Connecting with the blockbuster movie “Titanic,” Parks organized a black-tie sinking-ship theme for the national sales conference of a medical firm. Actually, she modeled the room after the ship that sunk in the movie “The Poseidon Adventure.” Upon entering the ballroom, people got the idea that they were upside down on a sinking ship. There were false floors and tables attached to the real ceiling with wires (which they later brought down for dinner), and soda cans and ashtrays also sat on the ceiling.

“We even turned bubbles upside down and had them coming the other way,” says Parks. “We had fog to give a mist, and had water in self contained Plexiglas circles attached to the walls with backlighting that served as portholes. They gave the impression that the ship was going down.”

Meanwhile, the original theme music from “The Poseidon Adventure” was playing as the 350 attendees danced in 1940′s style clothing. The ship’s “captain” periodically interrupted the music with announcements.

How did Parks do it? First, she discussed the company’s theme with one of its executives. “He said the medical industry was changing quickly, turning upside down. He wanted to suggest to employees that if they don’t follow the rules and get results by thinking outside of the box, then that’s when he will applaud their actions. We discussed the typical magic and illusion themes. Finally, we decided that was too hokey.”

Once they settled on the sinking ship theme, Parks went to work, putting it together herself. “We lifted the design for the room off still photos from the movie studio and tried to match them identically. I had a prop company deliver some props that we used in a different manner than usual. I had a decor company drop off lights and lamps of all kinds. We used set design pieces and redesigned them. Once we got everything, it took about two days to build it. It was not expensive, considering what we did, between $40,000 and $50,000.”

Another of Park’s most memorable events involved an Alice in Wonderland theme. It’s a relatively common one, but she feels her was unusually realistic. “We took them through their childhood,” says Parks. “We even had psychologists that talked about how they developed from childhood to what they are now. We had a maze that they travelled through, like Alice, taht took them to another time — the converted ballroom. Everything was oversized, plates, food portions, tables, cups. We had potions and a huge hat. There was the rabbit and Cheshire cat on mirrored walls and seilings looking down on them. The whole theme was to imagine what you can do if you let your imagination run away with you.”